Multiple-award winner and one-fourth of legendary gospel group The Winans, Marvin Winans, has his sights set on the June 26, 2012, release of Marvin L. Winans Presents: The Praise & Worship Experience, his first album in five years and debut offering through MLW Productions, Inc., a new company he started that provides him an opportunity to work closely with his son, Marvin Winans, Jr., who serves as President/General Manager.
One of gospel music’s foremost vocalists, Winans — alongside a who’s who of gospel music’s biggest names and tastemakers — took to the stage at the very church he planted in 1989, Perfecting Church in Detroit, Michigan, to record The Praise & Worship Experience, a display of the singer’s love of church music.
“The first thing I hope people walk away with from this Experience is the joy and the presence of the Lord,” says Winans, who self-produced the album. “I also hope people walk away more intelligent with respect to gospel music — that it’s not just one genre, but a broad spectrum of praise and worship.”
Indeed, The Praise & Worship Experience runs the gamut from joyous, Latin-infused praise (“Glory to God”) to airy, Andraé Crouch-styled melodies (“Eyes on You”) and choral Sunday-morning fare (“Reach Out and Touch Him”). The project’s leadoff single, “Draw Me Close/Thy Will Be Done,” has already impacted radio and is rising on the gospel charts with each week on the airwaves.
In good pastoral fashion, Winans leads the Perfecting Church mass choir and praise-and-worship team through a seamless collection of psalms, hymns and spiritual songs — and invites a number of friends and fellow worshippers to the proceedings, including ministry colleagues Donnie McClurkin, Marvin Sapp, Bishop Paul S. Morton, Mary Mary, Don Moen, and his mother, Delores “Mom” Winans,” among others.
Distribution for Marvin L. Winans Presents: The Praise & Worship Experience will be handled by Central South Distribution at Christian and general-market retailers, while marketing and distribution at digital outlets will be controlled by Syntax Distribution.
“Marvin Winans and the Winans family have been the cornerstone of my successful music business career,” said industry veteran and head of Central South Distribution, Vicki Mack Lataillade. “I worked on some of the very first Winans recordings and was actually in the studio in Los Angeles when The Winans sang ‘The Question Is.’ I remember being mesmerized by Marvin’s incredible voice. That sound has continued to revolutionize and elevate gospel music to this day.”
“It’s an honor to be able to use our team’s skills and abilities to come along a legend — a legend not only in gospel music, but in music, period,” said Tim Trudeau, president of Syntax Distribution. “Many of the artists we have worked with over the years have been inspired or influenced by Marvin, so it’s nice to get to work with the root of our businesses’ legacy.”
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