Earlier this year B. Chase Williams announced the release of his new project with his choir, Sha Bach under Dream Label Group. B. Chase Williams & Sha Bach’s highly anticipated new release, “Live Again Bigger, Better, Greater” released August 5th. The new radio single, “He’s Gonna Do It” is a choir lovers dream come true!.
It is Williams’ mission to provoke the faith based as well as the market place believer to live again. This message is infused by his own personal testimony as an industry veteran who experienced monumental success in the mid 90’s. (Take A Trip & Give It Up/Intersound Records) At that time choirs were the rule but later became the exception as a result of the changing industry. To fit the mold of what the industry now deemed acceptable , B. Chase Williams down sized and went to the industry’s new normal of the ensemble/group format. This however, didn’t at all prove to be beneficial to him as it had for many of his colleagues. Without a label home he began to record and release a series of indie records that never seemed to apex as his previous national releases did. Williams later realized this was because he was no longer aligned with his original vision.
Check out the single and give us some feed back!