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McDonald’s of Northeast Ohio is partnering with the Urban League of Greater Cleveland (ULGC) for its 29th Annual Historically Black Colleges and Universities (HBCU) Bus Tour taking place March 27 – 31. The five-day tour provides approximately 100 minority students a unique educational and cultural experience as they visit six historically black colleges and universities across three states and make stops at national landmarks.

The tour boasts the motto; “You may start this tour undecided. You will return refocused and determined.” Since the HBCU College Bus Tour’s inception, more than 1,500 students have been immersed in the entire college culture, and it is estimated that at least 50 percent of students who attend the HBCU College Bus Tour go on to higher education. The three core principles for the tour are exposure, engagement and experience.

“This year marks a historic milestone for the Urban League of Greater Cleveland as we celebrate 100 years of empowering communities and changing lives,” says Marsha A. Mockabee, President/CEO of the Urban League of Greater Cleveland. “We are pleased to welcome McDonald’s of Northeast Ohio as lead partner, in addition to Black History Tours, in this important work.”

Tour stops include:

Historically Black Colleges and Universities

 Historical Stops in Washington D.C.

  • National Museum of African American History & Culture
  • MLK Jr. Memorial
  • Congressional Tour of The United States Capitol Building

An immersive experience captured by the students themselves can be followed via #mcdHBCUtour on social media or by visiting a special landing page on www.mcdonaldsneo.com.

“This type of grassroots educational involvement is a part of the DNA of McDonald’s. We are happy to partner with the Urban League of Greater Cleveland and the families throughout Northeast Ohio on this worthwhile project,” said McDonald’s Owner/Operator Herb Washington.

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