The specialty footwear and lifestyle chain, The Athlete’s Foot (TAF) announced GRAMMY-winning gospel artist turned entrepreneur, Tasha Cobbs Leonard as the first female recipient of TAF USA’s new signature program, StAART which stands for Strategic African American Retail Track. The program was founded by TAF, in the summer of 2020 at the height of the Black Lives Matter Movement to generate awareness and promote change for one of the great disparities in the footwear industry.
“Grateful is the word that comes to mind when I explore my feelings about my new venture with The Athlete’s Foot. I’m grateful that I have an opportunity to be a leader and an example that black and brown girls need in order to believe they can be whatever they want to be,” shares Tasha Cobbs Leonard about her next chapter as a franchise owner.
The multi-award-winning singer currently owns several successful lifestyle brands and with a passion for the fashion and clothing industry, the self-professed “sneakerhead” is now taking on the footwear world. As a new franchise owner of The Athlete’s Foot, Cobbs-Leonard is currently scouting locations for her store which will be located in her hometown of Greenville, S.C. and giving the city its first TAF.
About The Athlete’s Foot (TAF)
More than just a retail store but branded to be a destination for athletic street style, The Athlete’s Foot is a global retailer of athletic-inspired lifestyle for streetwear, footwear, apparel, and accessories. The Athlete’s Foot sneaker and streetwear chain have 550 stores and e-commerce shops in 32 markets. Its global headquarters are located in Stans, Switzerland, and in Atlanta, Ga. in the United States.
About the StAART Program
Founded in the summer of 2020 at the height of the Black Lives Matter Movement, through The Athlete’s Foot, the program’s mission is to generate awareness and promote change for one of the great disparities in the footwear industry. StAART’s goal is to increase African American representation and ownership within the sneaker industry, particularly through franchising, while championing Black-owned retail and entrepreneurship within the Black community at large. Those interested in learning more about the StAART program, applying, or becoming a StAART partner can visit staart.us for information.