Nearly one year after launching the controversial “Jesus Tattoo” billboard campaign in Texas, businessman David Miller is back with a new effort that focuses on remembering Jesus’ death.
Scheduled to launch Wednesday, Miller told KCBD-TV that ”Death Row Jesus“ is intended to showcase that “Christ became the worst criminal in history” when he decided to die for humanity’s sins — and that mankind was undeserving of this selfless act.
“When people think about Jesus, they don’t think about him being on death row, but if you think about what he did when he was on earth, that’s really the experience he had,” he told the outlet.
A video is scheduled to premiere on digital platforms and venues in cities across the nation Wednesday, featuring Jesus being given the death penalty while other prisoners are see free, according to KCBD-TV.
“They will be very non-traditional messages; they won’t be something you would expect probably from a church,” Miller said of the new “Death Row Jesus” effort.
Miller said hundreds of thousands of dollars have been poured into these campaigns, but he believes that the cost is entirely worth it.
“Corporations spend an enormous amount of money marketing whatever their product is and there is nothing wrong with that,” he told KCBD-TV. “We just think in this case we have a much better product and one that’s everlasting, life-changing and so it’s certainly worthy of whatever we invest in it.”
Watch the below trailer. Warning it does depict graphic violence.
What do you think? Too strong?
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First Look: New Controversial Campaign ‘Death Row Jesus’ was originally published on elev8.com